Lapel Pins: A Great Tool for Low Cost Advertising

Everyone has seen someone wearing a lapel pin, but have you ever stopped to ask about the story behind it? Most lapel pins are worn because they have a special meaning to the person wearing them, maybe where the pin was bought or the person the pin was given by. What most people don’t realize or mention is that their favorite lapel pin is a great example of low cost advertising.

This person probably instead told about his or her manager who recognized a year of hard work with a reward pin. Or maybe you heard about a golfer grandmother who collected lapel pins from different courses around the world. Regardless of the story behind it, the majority of lapel pins started as an inexpensive marketing tool for a group, corporation or organization.

Lapel pins are a great tool for increasing word of mouth. This type of advertising happens when someone tells a friend or acquaintance about a product, promotion or company. Any businessperson knows that encouraging word of mouth is usually both difficult and costly. Most efforts to advertise this way generate only a small and temporary increase in sales.

Lapel pins are different from other marketing products because they have true lasting power. While other products might be used and disposed of quickly, lapel pins are cherished for years and years. Additionally, lapel pins are very inexpensive with an average cost of $1.50, depending on a variety of design factors.

One of the great things about lapel pins is that they work for virtually any promotional need. Lapel pins can be distributed as a giveaway at tradeshows or sold in a retail setting. Lapel pins have been a fixture in golf tournaments for many years, along with non-profit events and store openings. Lapel pins are also a part of recognition programs and new product launches for many companies.

No matter what type of program or event lapel pins are used for, they are always a great choice. Every time someone receives a lapel pin with your organization’s name or logo, there is strong likelihood that they will be wearing it for years to come, increasing exposure to your brand and generating word of mouth.

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