Coca Cola Brazil advertises Coke Zero with tongue pins!

Where to wear your pins? How about on your tongue!

In Brazil it has become trendy to say that you like the taste of the new Coke Zero, and most people have proven it buy branding their taste buds with the trademark.

The Espalhe Marketing de Guerrilha Advertising Agency has begun a massive marketing campaign by paying for free tongue piercings for anyone willing to be photographed with a Coke Zero-branded tongue stud.

Coke Zero advertisingMany shops in Sao Pablo, Rio de Janeiro, Porto Alegre and Salvador are giving away these free piercings with the brand logo supported by a TV spot that features talking tongues and eyeballs with legs.

They say that Brazil does things differently and this is proof of true Brazilian advertising strategy.